Welcome to Hank Cohen Marketing
I am Hank Cohen, a brand, retail, customer acquisition, lead generation, performance marketing, and media specialist with over 30 years of experience. During that time, I co-owned two marketing services companies with over $800 million in combined media billings.
Drawing on my extensive knowledge and experience, I now operate a marketing and media consultancy. I work with entrepreneurial-minded companies with limited marketing resources to help them save money while generating results. I know how to prevent costly decisions that do not work and how to pinpoint the right combination of strategies that deliver clients and sales.
My Experience and Skills Include:
- Running agency operations
- New business procurement
- Client service
- Finding flaws in clients' brand, retail, DTC, customer acquisition and retention funnel strategies and supplying solutions
- Developing and implementing research studies, including moderating focus groups.
- Consumer segmentation analysis
- Target audience development
- Developing marketing plans
- Conceiving messaging strategies that connect with a marketer's best customer prospects
- Creative development, including production
- Development and implementation of integrated media buys, including programmatic platforms, connected television, social media, SEM, SEO, streaming video, audio, and traditional platforms
- Employing multimedia attribution platforms
- Designing and implementing bilingual drip mail campaigns
- Creating and developing SEM capabilities
- Evaluating websites for effectiveness
- Developing and implementing SEO strategy
- Overseeing intake team, including script development
75%
Increased Productivity
80%
Targeted Acquisition
"CAN'T SEE THE FOREST THROUGH THE TREES?"
Do you have a clear understanding of…?
- What the demographics and psychographics are of your “Best Prospective Customer”?
- What their media consumption habits are over 24 hours?
- Where they are located geographically, down to a street level?
- What the best communication strategy is to connect with them and strike a responsive chord to initiate the desired action you are looking for?
- What the competitive landscape is like?
- What segments of competitors are not loyalists and can be targeted for a trial strategy?
- How to develop a financial proforma for a direct-to-consumer business?
- How to set up the processes and procedures to manage all aspects of consumer interactions before and after they enter your purchase funnel?
- CRM system
- Phone system
- Intake team to field calls
- Scriptwriting
- Drip email and text campaigns
- Landing page development and A/B testing
- Retargeting
Don’t have answers to all of these questions? That’s okay. We do.
Our knowledge and experience can provide you with the information you need to generate results.
Our Goal
To design successful, cost-effective strategies that will get your prospects into and through the purchase funnel. This includes strategies for entering the funnel and cadence, communication, and media plans to move the prospect through the funnel to convert them to a client and a sale.
Our Process
We meet and learn about your company’s business goals, objectives, and previous marketing efforts. We’ll request all pertinent data needed to conduct a forensic review and to develop our findings.
We present the insights that are uncoverd from your previous or planned marketing efforts. After gaining agreement on the findings, we’ll use the information to develop high-level and detailed marketing recommendations.
We provide you with recommended marketing strategies and implementation guidelines designed to help your company meet or exceed your business goals and financial objectives.
We deploy any resources needed to ensure that every aspect of the strategies we recommend, and you approve, are executed. This may include designing, developing, and managing some or all of the following:
- Research for category, logo development, ad copy and/or landing page modifications
- Marketing plans
- Creative development
- Integrated media plans and buys that include multi-touch along the conversion funnel
- Email campaigns SEM & SEO capabilities
We conduct several dry run tests with no marketing spend to uncover any potential issues with the process and procedures, operational flow, hardware, software, intake team, human interactions, and other aspects of the strategy.
Once validation is received that all systems are running at peak performance, customer acquisition media spending can begin. It is critical to have a multi-media attribution platform that will provide instantaneous data on the effectiveness of each media vehicle’s performance to the overall cost per’s (SEM, SEO, Digital, Email, Texting, Video, Connected Television, Streaming Audio, Email). The knowledge gained from this data allows for immediate optimization of the media mix, giving you the best chance of achieving your cost per goal. We recommend a crawl, walk and run implementation approach while simultaneously testing multiple media mixes and creative strategies from the start.
our company core team of experts
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They provided high quality referrals that have turned into profitable relationships. You would do well to give it a chance!
margaret wilson
solution architect
hauard daniels
logistics