“Experience is not the best teacher. Other people’s experience is the best teacher.”
Marketing is a combination of Science and Art.
Science has enabled continuous improvements in technology, providing marketers with expedited findings and more accurate data. This data needs to be interpreted. The insights gained are utilized by marketing teams as a powerful weapon, allowing for the development of strategies that provide a competitive edge. In essence, the data-driven aspects of marketing are like the Left Brain.
Art is also needed in the development of successful marketing campaigns. This aspect of marketing address creative thought and emotions. They dictate how to relate to and connect with people—and how people relate to and connect with your company and product. Think of the creative side of marketing as the Right Brain.
How do you balance the precise blend of the Left Brain and Right Brain to develop successful marketing strategies?
It takes years of experience through trial and error…testing and learning.
You must take into consideration your best consumer prospects, purchasing habits, product loyalty, media content and consumption habits. You also need to pay attention to political climates, as well as societal and economic conditions.
Hank Cohen Marketing and Media Consultancy shares insights developed through years of testing and learning with you to build value to your organization’s marketing efforts. When you work with us, you’ll benefit from over 30 years of experience derived across these varied marketing disciplines and product categories:
| Brand | Distilled Spirits | Event Marketing | Legal | Tourism |
| Retail | For Profit College | Fast Food | Online Sports Betting | |
| DTC | Electronic | Financial Services | Package Goods | |
| Direct Marketing | Electronic Retailing | Franchise | Petroleum | |
| Performance Marketing | Entertainment | Gaming | Resturant |